Survey and Providing information of Business environmnet in Kenya and in Africa
(Arrangement of field trips and support test marketing)

It is evident that the number of international companies wishing to participate in the BOP business is increasing continuously. According to the analysis of the western countries, the following three steps are keys to implement BOP business.

1. Making plan and Investigating stage

2. Undertaking stage

3. Establishment and Expansion stage                                                 Quote: Frontier of BOP Business


A&A specifically supports “Making plan and Investigating stage” and “Undertaking stage”.

  • Making plan and Investigating stage.
    There are two big challenges which usually face starting of the BOP business. The first one is an internal challenge, where it is hard to get consensus among stakeholders. The second one is an external challenge, where it is difficult to get current and correct information about business environment in Africa. In order to tackle these challenges, one has to understand the concept of BOP business and also acquire current information on business environment in Africa. Distance from Africa to other market destinations remains an inhibition to business expansion.
  • Undertaking stage.
    It is a crucial matter to get reliable partners in Africa.
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A&A do survey and provide information of Business environment to tackle these challenges. It arranges field trips and sets up opportunities to help business obtain potential business partners. In addition to that, it supports test marketing for goods and services from the company.

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